![](https://freight.cargo.site/t/original/i/533809994f0deed3f089fbc3888d16b8e54df558a0b288fd6fe24473674b8634/ANA-SHAF.gif)
Identity proposal for Ana Shaf
- a modernist lingerie brand
Ana Shaf wished to shake up the lingery industry, too ofter stereotyped on the women imagery and the lingerie goal that is sometimes not attentive to needs. 🍑️
Brand Identity, Art Direction, packaging, logotype
![](https://freight.cargo.site/t/original/i/3f80383325c7403757ccfe3b2cd1502ea886db5a467f9948ba71c6969f0c1616/AS_03_card.jpg)
![](https://freight.cargo.site/t/original/i/1cd95b19b0f137243eb6215d526acc25b653bbd6308338d15ff5421e174f0f28/ANA-SHAF_anim-logo.gif)
![](https://freight.cargo.site/t/original/i/89367f6002fa8c35c886092384c9fb776d306a5dc8bddf876ffe04ce5fee8ec9/AS_logo2.jpg)
![](https://freight.cargo.site/t/original/i/9da547fb859832c1e9bc895a9ba0b9a78ef32b90bcf8db8a7f0507aac76222b9/AS_117_Billboard.jpg)
![](https://freight.cargo.site/t/original/i/20a90b54968b4e5d869652c9702f68ba64bb2b73b9e68d7c00ecde993dd05805/AS_label.jpg)
![](https://freight.cargo.site/t/original/i/19230d6253539fcfa9105c19d7782c7398d69cf9a72ed80d37d45c8878fab63d/AS_06_packBD.gif)
![](https://freight.cargo.site/t/original/i/00049dabb793d487659334bfb9536dd0493e2d71e49b2434ed8a85f186b2c6ef/AS_07_poster.jpg)
![](https://freight.cargo.site/t/original/i/347badb28f0b2383d85140286fc1c2fa4bcd1e56bb1fb243597003859a1d193e/AS_08_box.jpg)
![](https://freight.cargo.site/t/original/i/bfd6501f5b6970281c8f22a251404a4b4d2dbf939cd710f3f1bb62dd32a00e99/AS_09_social.jpg)
![](https://freight.cargo.site/t/original/i/c0fa5c81219946bf1d702f73ea7a05725d4a62f37e1ed4f90d5515c0eb036d18/AS_10_colors.jpg)
![](https://freight.cargo.site/t/original/i/2fd595868992499d556ac3b41b7a81c36a730c711b3fe0518ba9309be8d16946/AS_11_posters.jpg)
![](https://freight.cargo.site/t/original/i/d57051c4ffc1ec200e1d47e2a2152a97e2454a84ec8200cc48615e2d2ecda808/AS_12_logo.jpg)