Bonjour RATP App & Campaign

The RATP group’s digital services are being transformed to create the French leader in digital mobility. The RATP application is getting a makeover. It is changing its name to Bonjour RATP.
We collaborated with the Sid Lee agency on the logo design, the creative direction, the illustration, the app design and the campaign. The graphic system is based on mobility, pathways, discovery - all with simplicity. 

Brand Identity, Art Direction, Illustration, Concept