Branding
Aurore think tank

L'Aurore is a think tank whose mission is to bring together, women and men from diverse backgrounds,
who find themselves in the republican heritage and share an ideal of progress and social justice. Equality, individual liberties, democracy and social protection, secularism, respect for the rule of law
and democratic sovereignty constitute the foundation of values they defend.

Ideas, words, are essential, information have to be accessible, visual & engaging to be more efficient. 
Identity assumes a bias without images, valuing the strength of texts.
The colors highlight the different themes.

Agence Luciole / Branding / Graphic design / Web design / 2018
Photography Aude le Barbey / Paper GF Smith