On the rue Vavin, on the edge of the Luxembourg Gardens, Meshuga, a new spot that could have been found in Pigalle or on the Canal Saint-Martin is serving up chubby, ultra-gourmet sandwiches that revisit the great American delis classics. Meshuga's cheerful pop graphics are a direct reference to the 90s.The era of cartoons and garish colours. The antithesis of minimalism, Meshuga awakens memories of an era rocked by MTV.
BRAND IDENTITY, ART DIRECTION, WORDING, PACKAGING, ANIMATION, WEB DESIGN
ILLUSTRATION ALEXANDRE NART